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Image of Della Heiman Founder and CEO of The Doral Yard


Founder and CEO of The Doral Yard, The Wynwood Yard, della bowls

Della Heiman’s desire to make healthy food affordable and accessible to all was the catalyst for della bowls, a globally-inspired, plant-based, fast-casual concept. After testing the concept in Boston, she moved to Miami in 2014 to open the first store.

The Wynwood Yard, Miami’s first culinary incubator and community hub, was galvanized by Della’s experience attempting to find a location for della bowls in Miami. She realized that there was a great need for a platform to foster the development of innovative Miami food, culture, design and fitness entrepreneurs.The Wynwood Yard operated as a thriving community hub from 2015 to 2019, until the leased property was sold. It was a labor of love and sweat that included raking gravel, which Della did herself in the early days, and fending off proverbial locusts of all kinds. della test kitchen was a prototype restaurant within The Yard, designed to gather and adapt to community feedback in real time.

In 2019, she partnered with Joe Furst, one of the driving forces behind Wynwood’s revitalization, to bring the Yard concept to Downtown Doral. The Doral Yard, an expansion of the original Yard.

The Hub of The Doral Yard opened in fall 2020.

The Hub, an indoor space with a full bar and a micro food hall, is now open for guests to place and pick up orders, as well as for limited seating.  It also offers outdoor seating in an expanded outdoor dining area on Main Street, which was converted to a pop-up arts-and-culture-filled pedestrian activation in the summer of 2020 due to COVID.

The Doral Yard will ultimately be a 20,000-square-foot space divided into two zones when it is completed in 2021, including The Backyard, with a live music stage and Barbakoa by Finka, a full-service restaurant helmed by Chef Eileen Andrade.

The Doral Yard includes a della bowls location within The Hub.

Della grew up in the Midwest, where her family’s culture and ethos honed her entrepreneurial spirit. Previously, Della worked in the fields of political communications, textile manufacturing, and venture capital in the U.S., the Middle East and Asia. She holds a BA in History and Spanish Literature from Washington University in St. Louis, and an MBA from Harvard Business School. She is also a certified yoga instructor with passion for holistic health and wellness.

In terms of the Doral Yard, she is most excited to introduce the vibrant melting pot of culinary entrepreneurs, live music and cultural events that her team is brewing together in collaboration with local Miamians. She explains: “Our company’s culture is fueled by the core belief that building dynamic relationships with like-minded creatives, organizations, and entrepreneurs leads to the most profound outcomes for our community.

When Della is not working, you can find her spending time with her loved ones, taking a yoga class, or absorbed in a book.

Image of partner and co-founder Joseph Furst


Partner and Co-founder of The Doral Yard, Founder of Place Projects

Place Projects is a real estate investment and development company that strives to create unique projects and memorable experiences through thoughtful curation and human-centric planning. Joe currently has investments throughout Florida, including Wynwood, Doral, and St. Petersburg.

Prior to focusing on his own ventures and founding Place Projects, Joe spent ten years as Managing Director and Principal of Goldman Properties’ Wynwood portfolio. He played an integral role in the transformation of Wynwood from desolate industrial district into an engaging destination, which now attracts more than 1 million annual visitors and is recognized as one of America’s 39 coolest neighborhoods. Goldman’s Wynwood portfolio consists of over 30 properties comprising over 400,000sf of land. Joe oversaw all development, financing and leasing initiatives within the portfolio, including The Wynwood Garage (www.thewynwoodgarage.com), a 250,000sf mixed-use development.

When Joe is not working, he can be found struggling to play the guitar and spending quality time with his wife and children.


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